Who We Are

Mid West Music Fest Board

Laura Pettersen
Laura PettersenBoard Chair
Laura Pettersen is the Executive Director, Scenic Rivers Area Health Education Center. She has a storied history of traveling across the country for various jobs teaching and learning along the way. Landing in the Winona area, she currently serves as Executive Director with Scenic Rivers AHEC and the Winona Workforce Development Board. You can find her hiking, paddling, or gardening with her partner Tony when she’s not wrangling their two cats, Lola and Powerman.
Doug Westerman
Doug WestermanBoard Vice Chair
Doug is the GENERAL MANAGER at KQAL FM where he oversees the day to day operation and instruction at KQAL, Winona State’s student radio station. He is also an adjunct professor in the Mass Comm department.
Rick Dold
Rick Dold Board Treasurer
Rick Dold is a business attorney and founding partner of Godwin Dold law firm working out of their Winona office. Rick’s practice focuses on assisting businesses and business owners with all of their company’s legal needs. Rick assists organizations, business owners, and individuals with company formation, buy/sell agreements, mergers and acquisitions, divestitures, asset purchase, contract negotiations, commercial real estate transactions, and all other personal, corporate, and business matters.
Chuck Berendes
Chuck BerendesBoard Secretary
Chuck is a La Crosse native. He is an attorney at Pittman & Pittman in La Crosse and also provides legal supervision to the Immigration Services program at Catholic Charities. Chuck has 3 kids, 5 chickens and a 20 year old beard.
Sam Brown
Sam BrownMWMF Founder/Board Member
Sam founded Mid West Music Fest as an AmeriCorps project in 2009. He has a passion for building community through music and art, one day at a time and continues to execute new artistic ventures from his home in Red Wing, MN.
Jacqueline Marcou
Jacqueline MarcouBoard Member
Jacqui’s interest in joining Mid West Music Fest’s board came from years of attending the fest and loving the magic it brings to the culture of both La Crosse and Winona. She’s been a nurse at Mayo Clinic for the past 12 years and is grateful for the opportunity to help care for her community. Through her past work on La Crosse’s City Council, various boards and committees, (and occasionally going rogue) Jacqui loves to help make things happen here in the city. Jacqui is usually hiking with the family dog and her amazingly lovely daughters, or running the trails of the coulee region. She digs yoga, national parks and empanadas.
Chad Staehly
Chad StaehlyBoard Member
Chad has worked in the music industry for twenty plus years, primarily in Colorado but also in Nashville where he is a partner in an artist management company called Gold Mountain Entertainment, founded by industry veteran Burt Stein. Chad has also toured as a keyboardist in several national touring bands including Great American Taxi, Hard Working Americans and The High Hawks. Recently Chad and his family relocated to La Crosse, WI to help launch La Crosse Distilling Co.

Johanna Frisch
Johanna FrischBoard Member
Johanna is an artist, creative consultant, and small business owner based in Winona, Minnesota. She attended Winona State University and went on to study textiles and apparel design in Minneapolis before relocating to Los Angeles, California, where she lived and worked for 18 years. Johanna is a mother to three amazing humans, which she considers her most important and rewarding vocation in life.
Ian Thomson
Ian ThomsonBoard Member
Ian is an independent artist manager and festival director, talent buyer, promoter, and brand ambassador with a background in supply chain planning, relationship building, artist relations, community engagement, customer service, project management and coordination, event planning, and logistics—accomplished in continuous process improvement, trend analysis, scheduling, forecasting, budgets, training, and team building. As a part of the music industry ecosystem for the past 8 years, he worked for festivals like Mile of Music and currently manages Adrian + Meredith, Feed The Dog, and co-manages, Twan Mack.
Aaron Koepke
Aaron KoepkeBoard Member
Aaron is an instructor in the Communication Studies Department at UW-La Crosse and has worked on campus in various roles for eleven years. He also co-owns K&K Instructional Design with his wife, Kristin Koepke, and provides training and services to businesses, colleges, and universities as well as serving as the Past President of the Board of Directors at the Children’s Museum of La Crosse and as a Ski Patroller at Mt. La Crosse. Aaron is pretty sure that La Crosse is one of the best places on earth and that beets should never be served to anyone because they taste like dirt. He is honored to serve on the MWMF Board.

Mid West Music Fest Staff

Dylan Hilliker
Dylan HillikerExecutive Director
Dylan brings experience in festival development, planning and execution having founded ROCKchester, a SE MN music and arts festival whose mission was to energize the creative arts landscape in the southeastern Minnesota region, not just for young adults, but for anyone in the area who is passionate for creation and consumption. Dylan completed a degree in music business from Belmont University in 2020 and founded Three Birds Music, a music label and management company.
Minnesota State Arts Board logo
The Weber Group logo

This activity is made possible by the voters of Minnesota through grants from the
Minnesota State Arts Board thanks to a legislative appropriation from the arts and cultural heritage fund.